Victoria Cider Co.
Brand Identity, Packaging, Digital Design
Founded by the Ralph family in 2021, led by master cider maker, converted farmer, and cider fanatic Wayne, Victoria Cider Co. is small a family run operation located on the beautiful Saanich Peninsula on Vancouver Island, British Columbia. Wayne has the support and help from his wife Maureen and their four children Kirstie, Jamie, Emily and Daniel; a tight-knit crew, passionate about cider.
Set on a 5-acre property sits an original 1912 farmhouse and an apple orchard that the Ralph’s hold near and dear to their hearts. We wanted the branding to embody the vintage feel of the property, with a contemporary twist. We accomplished this through hand-drawn illustrations, a vintage-inspired colour palette and a mix of contemporary and classic typeface pairings.
Behind the Logo
The hand-drawn apple blossoms reflect an earthy aesthetic and are representative of the orchard on the property. We used loose, organic, modern lines paired with a vintage-inspired serif typeface to blend contemporary and classic.
