Saltyface
Brand Identity, Packaging
Summer… bottled. Saltyface is a clean beauty and skincare company owned and operated by husband and wife, Bethany and David in Vancouver, Canada. Their line consists of three products, which includes a tanning water formula for your face, tanning foam for your body, and a freckle paint. At Saltyface, they believe that beauty should feel effortless, with the goal of elevating your natural beauty, rather than covering it up.
Bethany came to us with a clear vision in mind. She wanted a minimal brand identity that would reflect that effortless, no makeup feeling you get from a glowy tan, with a hint of boldness.
Photography: Brian Vanwyk
Production: Taylor Stuart
Models: Julia, Kiki, Katherine, Olivia
Makeup: Hannah Schell
Behind the Logo
To embody that care-free, yet bold feeling, we landed on a stylized “S” as the secondary logo. We pulled inspiration from the bold, psychedelic, 60’s mod typography and is the most recognizable symbol for the Saltyface brand.
